Audiences love both the feeling part (reliving the life) and the thinking part (figuring out the puzzle) of a story. Every good story has both.

― John Truby, The Anatomy of Story: 22 Steps to Becoming a Master Storyteller

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“There’s nothing more embarrassing than a person who tries to guess what the great American public would like, makes a compromise for the first time, and falls flat on his face… I would rather be a failure on my own terms than a success on someone else’s. That’s a difficult statement to live up to, but then I’ve always believed that the way you affect your audience is more important than how many of them are there.”
― Tom Waits

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